January 25, 2021

PAYMYNT Financial buys crypto e-wallet LettucePay

PAYMYNT Financial, a Boston-based fintech which combines digital banking, cryptocurrencies, and peer-to-peer (P2P) payments, has bought crypto e-wallet LettucePay.

The soon-to-be-acquired start-up will make it possible for PAYMYNT to integrate cryptocurrencies as a form of payment at US retailers. Details of the deal were not disclosed.

LettucePay

LettucePay operates on top of Stellar Network, an open source blockchain platform

PAYMYNT’s retail partners include the likes of Walmart, H&M, Target and Patagonia.

LettucePay

Launched just last year, LettucePay allows merchants to settle crypto amounts as USD payments. It claims that it charges “minimal transaction fees”.

Michael Rosa, LettucePay’s CEO, says its team “is ready to bring the benefits of blockchain to larger audiences”.

LettucePay operates on top of Stellar Network, an open source blockchain platform which allows cross-border transactions between any pair of currencies. The network is used by players as big as IBM, as well as LettucePay’s acquirer PAYMYNT.

With a minimum viable product (MVP) built in 2020 which won the Stellar Community Fund that year, the start-up went on to create its app. The app enables merchants to instantly accept crypto payments.

“Using our LettucePay product, retail stores can cut out merchant processing fees, eliminate chargebacks, […] and develop new business models for very small transactions,” LettucePay founder, Brian Goldberg, tells Peta Crunch.

Rewards platform

Goldberg and LettucePay’s other founding member, Ari Mizrahi, will join PAYMYNT as a blockchain advisor and full-stack engineer, respectively.

There, the two will help PAYMYNT launch its shopping rewards platform. “We’re currently in the process of onboarding thousands of merchant partners to the PAYMYNT Rewards platform,” Goldberg tells Peta Crunch.

PAYMYNT

“I’d like to see one million PAYMYNT Reward members shopping regularly […] by 2022,”

Users of the rewards platform will be able to send their shopping rewards to peers, shop at affiliate merchant stores, or invest their shopping rewards in the form of stocks, mutual funds, and crypto.

LettucePay’s technology will be used to convert PAYMYNT shopping rewards into various digital assets, such as Bitcoin, bonds, and other cryptocurrencies.

“I’d like to see one million PAYMYNT Reward members shopping regularly […] by 2022,” says Goldberg.

Mass crypto adoption

PAYMYNT isn’t the only player looking to spur mass crypto adoption.

PayPal’s latest wallet feature will allow US users to buy, sell and store a host of cryptocurrencies.

Standard Chartered’s venture arm is also launching a crypto custodian platform called Zodia in the UK.

Though institutional investors are becoming more interested in crypto, they still only account for 9% of investments in the asset today. A statistic the bank is likely hoping to change.

Sergey Nazarov, co-founder of global blockchain project, Chainlink, tells Reuters “it’s very likely that the asset will eventually pass $100,000 per coin”.

“People have been steadily losing faith in their government currencies for years, and the monetary policies resulting from the economic impact of the coronavirus have only accelerated this decline.”

Bitcoin keeps soaring

Bitcoin hit lows of around $18,700 in early December, meaning its $34,000 high on 3 January was just $3,000 off doubling its value in a month.

At time of writing, the value of Bitcoin sat at around $41,000. The coin continues to climb.

Last year, it delivered a more than 300% gain, according to Reuters. And its value has gained more than 10% in just the first few days of January.

Read more: Bitcoin soars to record $34,000, but dips $5,000 in 24 hours